This programme has been supported by, Bharat Petroluem, under the Ministry of Petroleum and Natural Gas, Govt. Of India, Mumbai under its CSR Programme. The basic concept of this programme is to make the targeted group completely self reliant and economically empowered, with an objective to develop and enhance capacity of the women through training on improved production process in chikankari (hand) embroidery products and subsequently starting up income generation activity for their regular earnings and to form SHGs with linking them in financial institutions for their substance.
An earlier intervention was done by the organization in the year-2011-12 in which 8 villages were covered in Bakshi Ka Talab block of Lucknow district and 250 beneficiaries were reached. Total 20 SHGs were formed that comprised of 250 beneficiary members in this programme.
The last phase of this programme was to link the beneficiaries with the banks. Thus, this phase is being implemented in FY 2012-13.
A fresh programme with similar theme and objectives has been implemented in Bakshi Ka Talab block of Lucknow district in Uttar Pradesh and has covered 19 villages reaching out 750 women. All 750 women have received three months skill training on chikankari and are at present working as wages earners for the work that is being provided by the organization so that these women keep earning and also understand the value of self employment. The organization is also in the process of forming SHGs who would later linked with banks so that they can start their own production by seeking bank loan and work as individual entrepreneurs.
They learn the art of hand embroidery through extensive training, they produce and they market.
SEWA Lucknow is also one of their buyers.